This Cookie Policy explains how wilderdenim.com uses cookies and similar technologies.
What cookies are
Cookies are small text files that a website stores on your device. They let the site remember things like what is in your cart and whether you are logged in, and they let us understand how the site is used.
The cookies we use
Strictly necessary. These keep the site working. They remember your cart, keep your session alive, and protect against fraud. The site cannot function without them, so they cannot be switched off.
Performance and analytics. These tell us which pages are visited, how long people stay, and where they leave. We use them to improve the site. They collect aggregated information.
Advertising and targeting. We use the Meta Pixel and the Meta Conversions API. These record actions you take on our site, such as viewing a product, adding to cart, or completing a purchase, and share them with Meta Platforms so we can measure our advertising and show you relevant ads on Facebook and Instagram. This may involve matching information such as a hashed version of your email address.
Your choices
You can control cookies through the cookie banner on our site and change your choice at any time using the Your Privacy Choices link in our footer.
You can also block or delete cookies in your browser settings. Blocking strictly necessary cookies will break checkout.
To control how Meta uses your activity, visit your Facebook settings under Off-Facebook Activity.
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Last updated: September 2026